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Marketing Tactics

Won’t Somebody Please Think of the Fathers

When I was pregnant with my first child, my husband and I attended independent birth and baby care classes run by a local doula. Ten years later, I don't remember much about the classes, but I have a firm picture... Continue Reading →

Lactation for the male gaze

  Photographer and founder of Girls Girls Girls magazine Claire Rothstein this week shared an image of actress Rachel McAdams, taken behind the scenes on a recent photo shoot. In the picture, McAdams sits on a bed, cross legged, staring... Continue Reading →

He Can Do It!

This week, the winners of the inaugural 'Man-Centred Design Awards' 'Meaning-Centred Design Awards' were announced in London. According to the word salad on their website, "Meaning-Centred Design Awards celebrate the best brands, organisations, services, apps and products which have managed... Continue Reading →

All Feeding Methods Matter

It's World Breastfeeding Week 2017, and as usual the river of anti-breastfeeding messaging is well and truly in flood. Like clockwork, the formula companies got started the week before WBW, with Nestle launching their 'Start Healthy Stay Healthy' campaign in... Continue Reading →

Dove: playing dirty with infant health

"75% say breastfeeding in public is fine, 25% say put them away. What's your way?" "36% are for feeding him when he cries, 64% are passionately against it. What's your way?" So goes the sparkly new marketing campaign from Baby... Continue Reading →

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