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Yum and Yummer

Scene: A meeting between NHS breastfeeding promotion team and their ad agency. NHS wonk: The UK has the lowest breastfeeding rates in the world. We need some epic ads pls. Ad guy #1: Ugh, it's not going to have to... Continue Reading →

When breastfeeding is for everyone (except the baby)

It’s been a while since I’ve published a blog. #sorrynotsorry – my top priority in the past year or so has been protecting my mental health and breastfeeding relationship with my daughter. I’ll write more about that some time but... Continue Reading →

  Australian feminist and author Clementine Ford this week published a column in Fairfax headed “Why nobody is more judgmental than middle class mothers”. In her article Ford, who is mother to a young son, writes against the subjection of... Continue Reading →

The AMA attempts to relieve the pressure

The Australian Medical Association (AMA) is Australia's peak body for medical practitioners and medical students. According to the AMA Code of Ethics, one of their guiding principles is: Breastfeeding is at the forefront of public health issues affecting the health... Continue Reading →

Dove: playing dirty with infant health

"75% say breastfeeding in public is fine, 25% say put them away. What's your way?" "36% are for feeding him when he cries, 64% are passionately against it. What's your way?" So goes the sparkly new marketing campaign from Baby... Continue Reading →

Predatory Lactivist Ableist Ideology

May 18 in the USA has been declared a Day of Action to Protect Parents and Babies. This Day of Action is supported by Best for Babes Foundation, 1,000 Days, ROSE, and Commercial Alert, in order to encourage grassroots action challenging... Continue Reading →

Prescription for Failure

The young man walks into his GP's office. He seems stressed. "How are you today?" the doctor asks. The young man turns red. "Well..." he clears his throat. "I'm having some problems. With sex." "Tell me what's been going on," the doctor says. The... Continue Reading →

That’s A Shame

We need to talk about shaming. Breast shaming. Formula shaming. C-section shaming. Mummy shaming. IT'S NOT A THING. Ok sure, if you Google it, it's a thing. "Five Mommy-shaming trends that need to stop". "Mum shamed for buying formula fights back".... Continue Reading →

Telling FIBs

There’s a story that we tell in our culture, and it goes like this: pregnant women are bombarded with pro-breastfeeding messages, but then when they they their hardest but can’t breastfeed, they are judged harshly for using formula and made... Continue Reading →

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