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Breastfeeding Promotion

The AMA attempts to relieve the pressure

The Australian Medical Association (AMA) is Australia's peak body for medical practitioners and medical students. According to the AMA Code of Ethics, one of their guiding principles is: Breastfeeding is at the forefront of public health issues affecting the health... Continue Reading →

All Feeding Methods Matter

It's World Breastfeeding Week 2017, and as usual the river of anti-breastfeeding messaging is well and truly in flood. Like clockwork, the formula companies got started the week before WBW, with Nestle launching their 'Start Healthy Stay Healthy' campaign in... Continue Reading →

Predatory Lactivist Ableist Ideology

May 18 in the USA has been declared a Day of Action to Protect Parents and Babies. This Day of Action is supported by Best for Babes Foundation, 1,000 Days, ROSE, and Commercial Alert, in order to encourage grassroots action challenging... Continue Reading →

Feeding Fear

Stories are powerful. Humans are storytelling creatures. Through stories, we teach, share, shape. Stories can transport us, they can connect us or divide us. Stories have meaning and purpose. A well told story can change the world. That the Fed... Continue Reading →

When fed is racist

Infant feeding is a human rights issue. Globally, only about 1/3 of infants under 6 months are exclusively breastfed. The World Health Organisation estimates that increasing breastfeeding to near-universal rates could prevent 800,000 child deaths annually, the majority of these... Continue Reading →

That’s A Shame

We need to talk about shaming. Breast shaming. Formula shaming. C-section shaming. Mummy shaming. IT'S NOT A THING. Ok sure, if you Google it, it's a thing. "Five Mommy-shaming trends that need to stop". "Mum shamed for buying formula fights back".... Continue Reading →

Trees of Life

Tree of Life brelfies took over the internet for a while there. My social media feeds were filled with images from all over the world as mothers shared their breastfeeding art and hashtagged #normalisebreastfeeding. And of course there were the usual online... Continue Reading →

Telling FIBs

There’s a story that we tell in our culture, and it goes like this: pregnant women are bombarded with pro-breastfeeding messages, but then when they they their hardest but can’t breastfeed, they are judged harshly for using formula and made... Continue Reading →

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