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Breastfeeding Promotion

Yum and Yummer

Scene: A meeting between NHS breastfeeding promotion team and their ad agency. NHS wonk: The UK has the lowest breastfeeding rates in the world. We need some epic ads pls. Ad guy #1: Ugh, it's not going to have to... Continue Reading →

When breastfeeding is for everyone (except the baby)

It’s been a while since I’ve published a blog. #sorrynotsorry – my top priority in the past year or so has been protecting my mental health and breastfeeding relationship with my daughter. I’ll write more about that some time but... Continue Reading →

Breastfeeding is not a neutral act

Language matters. The words we use have great power – power to communicate, power to mobilise, power to heal, power to harm.  Language can also disempower; structural and physical violence is easily perpetuated by a few carefully (or carelessly) applied... Continue Reading →

The AMA attempts to relieve the pressure

The Australian Medical Association (AMA) is Australia's peak body for medical practitioners and medical students. According to the AMA Code of Ethics, one of their guiding principles is: Breastfeeding is at the forefront of public health issues affecting the health... Continue Reading →

All Feeding Methods Matter

It's World Breastfeeding Week 2017, and as usual the river of anti-breastfeeding messaging is well and truly in flood. Like clockwork, the formula companies got started the week before WBW, with Nestle launching their 'Start Healthy Stay Healthy' campaign in... Continue Reading →

Predatory Lactivist Ableist Ideology

May 18 in the USA has been declared a Day of Action to Protect Parents and Babies. This Day of Action is supported by Best for Babes Foundation, 1,000 Days, ROSE, and Commercial Alert, in order to encourage grassroots action challenging... Continue Reading →

Feeding Fear

Stories are powerful. Humans are storytelling creatures. Through stories, we teach, share, shape. Stories can transport us, they can connect us or divide us. Stories have meaning and purpose. A well told story can change the world. That the Fed... Continue Reading →

When fed is racist

Infant feeding is a human rights issue. Globally, only about 1/3 of infants under 6 months are exclusively breastfed. The World Health Organisation estimates that increasing breastfeeding to near-universal rates could prevent 800,000 child deaths annually, the majority of these... Continue Reading →

That’s A Shame

We need to talk about shaming. Breast shaming. Formula shaming. C-section shaming. Mummy shaming. IT'S NOT A THING. Ok sure, if you Google it, it's a thing. "Five Mommy-shaming trends that need to stop". "Mum shamed for buying formula fights back".... Continue Reading →

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